A whiskey blending and bottling operation has opened in North Charleston to support the growing distribution of a new craft brand in the Southeast.
The American Spirit Whiskey label is rolling out in Charleston, Columbia and Greenville, along with other cities in South Carolina this week.
The American Spirit Whiskey label is rolling out in Charleston, Columbia and Greenville, along with other cities in South Carolina this week. Already, the brand distributes to more than 250 restaurants and stores in Georgia, where the company was founded.
The company’s founders, Jim Chasteen and Charlie Thompson, two friends who met at the University of Georgia, crafted the “white whiskey” spirit in November 2011 after having careers in real estate and finance.
“We look forward to showing South Carolina residents that our product is one that can be sipped on its own as well as easily pulled out of the liquor cabinet at home or local restaurant to make a quick mixed drink,” Thompson said in a news release.
Chasteen said the company, which is headquartered in Atlanta, was founded with a sense of the South and hopes the label can change the perception of whiskey as a quality drink.
“Southern culture and nostalgia for classic Americana are at the root of our whiskey, which makes it appealing to a broad range of spirits drinkers,” Chasteen said in the news release.
ASW is a mixable white whiskey made in small batches using bourbon-quality, un-aged whiskey, also known as “white dog,” which inspired the company’s label on each bottle. Typically, whiskey is aged to mellow the character of the drink. ASW uses a specialized filtering system that removes the bite of a typical un-aged whiskey and removed the need for the aging process, the company said.