Beer company in hot water for omitting mention of God while using quotes from Declaration of Independence.
Courtesy of ABC News:
In the ad, which has an Independence Day theme, an actor says, “All men are created equal, that they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.” The Declaration of Independence states ”…that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
The ad has aired for about three weeks focusing on the July Fourth holiday, but the company is still receiving angry comments posted on its Facebook page.
In a statement, the Boston Beer Company says it was just trying to follow a code implemented by the trade group, The Beer Institute, which is based in Washington, D.C., and represents 2,800 breweries.
“We adhere to an advertising code, established by the Beer Institute – a beer industry trade organization – that states, ‘Beer advertising and marketing materials should not include religion or religious themes’,” according to a statement provided by a Boston Beer Company spokeswoman. “We agree with that, and we follow these guidelines and approach our marketing with the utmost responsibility.”